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Meta Plans To Sell Targeted Ads Based On Data In Your AI Chats 23

Meta will begin using data from AI chatbot conversations and other AI-powered products to fuel targeted advertising across Facebook and Instagram, with no way to opt out. The policy change, effective December 16, excludes users in South Korea, the UK, and the EU due to stricter privacy laws. TechCrunch reports: If a user chats with Meta AI about hiking, for example, the company may show ads for hiking gear. However, Meta spokesperson Emil Vazquez tells TechCrunch that the privacy update is broader than just Meta AI and applies to the company's other AI offerings. That means Meta may use data from AI features in its Ray-Ban Meta smart glasses -- including voice recordings, pictures, and videos analyzed with AI -- to further target its ad products.

Meta may also use data from its new AI-video feed, Vibes, and its AI image generation product, Imagine. Conversations with Meta AI will only influence ads on Facebook and Instagram if a user is logged into the same account across products. [...] Meta says the company has "no plans imminently" to put ads in its AI products, though CEO Mark Zuckerberg has suggested they may be coming in the future.

Meta Plans To Sell Targeted Ads Based On Data In Your AI Chats

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  • That I now live in a dystopia.
    • by Anonymous Coward

      That I now live in a dystopia.

      If you have a Meta/Facebook account then you live in a dystopia of your own making. Meta can do all the AI bullshit it wants and I will never see it.

      • I opened an account in about 2005, said "yuk", and... I logged into it again later for a moment because I could. I'm not interested. I fear for my fellow Americans for two reasons: 1st: AI's will pull information from you and will just be a consumer, 2nd: Chinese and Russian Propaganda.
    • by Pollux ( 102520 )

      Corporations and governments have been collecting your data and using it to facilitate their operations for at least the last twenty years. It's just recently that they've begun openly admitting it with impunity.

      • Personally I have a small digital footprint and what I do have is mostly BS. I guess subconsciously I saw this coming a mile away.
    • by gweihir ( 88907 )

      You had doubts before?

  • Next up is the dream commercial for Lightspeed brand briefs.
    • Buy the META Brain Implant next!! It is better than the GROK Implant! Your dreams will be filled with beautiful commercials! Nothing will be beyond your reach!
  • by devslash0 ( 4203435 ) on Wednesday October 01, 2025 @07:38PM (#65696796)

    Because it's not plausibly possible that if I ask about hiking gear it's because I'm looking for a gift for someone else and have no interest in hiking myself; a one-off deal. Instead, you're going to bombard me with hiking gear from now on because I asked for advice on a subject I had no knowledge on once.

    Besides, any real hikers would never ask an AI agent for advice. They know what they like. What sort of clothes and equipment they use and need. Learnt the hard way through thousands of miles of walking.

    • by gweihir ( 88907 )

      Ad-targeting is not about making the effect of ads better. It is about giving the appearance to the ones paying for the ads. Essentially, the ad-pushers are defrauding both sides.

      • Of course. Common knowledge.

        • Common knowledge to cynical insiders like around here perhaps, but... apparently not understood by actual advertisers.

          It was clear to me from the times I was on Instagram, some years ago, that "for some reason" the people who have 3300 data points on me, and in many ways, know me better than I do, kept putting ads for heavy mining equipment in front of me. Stuff that, second hand, costs half a million bucks, and up. Really heavy equipment. Like, seriously, I got this ad, I took a screenshot: I think it woul
          • Thanks. I'll learn from your example be careful the next I go searching for big mums to drill.

          • Maybe you had expressed something that made them make a guess about your political leanings, rightly or wrongly? Drill, baby, drill.

            But yeah, I know what you mean. Whenever I go watch some pretty heavy OO coding/architecture stuff on Youtube, I get bombarded with women's hair care ads, for whatever reason. I could hardly be more distant from their target group, in all conceivable ways.
            Maybe it's a generational thing, and most OO coders today are girls?

  • by gurps_npc ( 621217 ) on Wednesday October 01, 2025 @07:53PM (#65696842) Homepage

    Does that mean Audrey Hepburn and Grace Kelly look-a-likes are going to show up at my door wearing an Oscar the Grouch and a Howdy doody costumes that are clearly way too small for them?

    Cause I'd be OK with that.

  • LLMs are not making enough money. Pretty much all the great promised things have not materialized. (We are 3 years in. There are no low-hanging fruits left. What we see now is essentially the max this tech can do.) So they try to limit the damage by enshittification.

    • I think there is still a lot of runway for AI's. That the "enshittification" started too soon, and that our Billionaires are too greedy.
  • Anyone using that "free" platform who hasnt figured out they are the product deserve every personalized ad they get and everything Meta stands for as a company that produces nothing.

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