A leaked Meta video revealed upcoming "Meta Ray-Ban Display" smart glasses with a monocular HUD and sEMG wristband control, set to debut at Connect 2025 for around $800. Despite past hesitation, it looks like EssilorLuxottica has agreed to co-brand after Meta invested $3.5 billion in the company, taking a 3% stake. UploadVR reports: Meta's HUD glasses with the sEMG wristband will in fact be Ray-Ban branded, a leaked video which also depicts the HUD and wristband in action reveals. A quickly removed unlisted video on Meta's YouTube channel showed what will soon be Meta and EssilorLuxottica's full lineup:

- The regular Ray-Ban Meta glasses.
- The recently-launched Oakley Meta HSTN glasses.
- The rumored Oakley Meta Sphaera glasses, with eye protection and a centered camera.
- The rumored monocular heads-up display (HUD) glasses controlled by Meta's long-in-development sEMG wristband, which are labeled as "Meta Ray-Ban" with the word "Display" underneath. The smart glasses are expected to be made official during the Meta Connect 2025 keynote at 5pm PT on Wednesday.

An Indiana bankruptcy lawyer named Mark Zuckerberg is suing Meta after his Facebook page was repeatedly shut down for "impersonating" CEO Mark Zuckerberg, despite being his real legal name. TechCrunch reports: Mark Zuckerberg the lawyer uses a commercial Facebook page to advertise his legal practice and communicate with potential clients. But his page has been disabled five times in the last eight years, since Meta's moderation systems flag his account as falsely impersonating Mark Zuckerberg, the founder of the platform. Mark Zuckerberg is not impersonating Mark Zuckerberg, because he, too, is Mark Zuckerberg. In his legal complaint, Mark Zuckerberg points out that he has been practicing law since Mark Zuckerberg was just three years old.

"It's not funny," Mark Zuckerberg, the lawyer, said to Indianapolis' 13WTHR. "Not when they take my money. This really pissed me off." Mark Zuckerberg has spent over $11,000 to advertise his page on Mark Zuckerberg's Meta platforms, but when Mark Zuckerberg's account is disabled for allegedly impersonating Mark Zuckerberg, Mark Zuckerberg still has to pay for these advertisements. Zuckerberg created a website, iammarkzuckerberg.com, chronicling how his life has been shaped by being named Mark Zuckerberg.

The lawsuit can be found here.

Meta is rolling out temporary restrictions on its AI chatbots for teens after reports revealed they were allowed to engage in "romantic" conversations with minors. A Meta spokesperson said the AI chatbots are now being trained so that they do not generate responses to teens about subjects like self-harm, suicide, disordered eating or inappropriate romantic conversations. Instead, the chatbots will point teens to expert resources when appropriate. CNBC reports: "As our community grows and technology evolves, we're continually learning about how young people may interact with these tools and strengthening our protections accordingly," the company said in a statement. Additionally, teenage users of Meta apps like Facebook and Instagram will only be able to access certain AI chatbots intended for educational and skill-development purposes. The company said it's unclear how long these temporary modifications will last, but they will begin rolling out over the next few weeks across the company's apps in English-speaking countries. The "interim changes" are part of the company's longer-term measures over teen safety. Further reading: Meta Created Flirty Chatbots of Celebrities Without Permission

Reuters has found that Meta appropriated the names and likenesses of celebrities to create dozens of flirty social-media chatbots without their permission. "While many were created by users with a Meta tool for building chatbots, Reuters discovered that a Meta employee had produced at least three, including two Taylor Swift 'parody' bots." From the report: Reuters also found that Meta had allowed users to create publicly available chatbots of child celebrities, including Walker Scobell, a 16-year-old film star. Asked for a picture of the teen actor at the beach, the bot produced a lifelike shirtless image. "Pretty cute, huh?" the avatar wrote beneath the picture. All of the virtual celebrities have been shared on Meta's Facebook, Instagram and WhatsApp platforms. In several weeks of Reuters testing to observe the bots' behavior, the avatars often insisted they were the real actors and artists. The bots routinely made sexual advances, often inviting a test user for meet-ups. Some of the AI-generated celebrity content was particularly risque: Asked for intimate pictures of themselves, the adult chatbots produced photorealistic images of their namesakes posing in bathtubs or dressed in lingerie with their legs spread.

Meta spokesman Andy Stone told Reuters that Meta's AI tools shouldn't have created intimate images of the famous adults or any pictures of child celebrities. He also blamed Meta's production of images of female celebrities wearing lingerie on failures of the company's enforcement of its own policies, which prohibit such content. "Like others, we permit the generation of images containing public figures, but our policies are intended to prohibit nude, intimate or sexually suggestive imagery," he said. While Meta's rules also prohibit "direct impersonation," Stone said the celebrity characters were acceptable so long as the company had labeled them as parodies. Many were labeled as such, but Reuters found that some weren't. Meta deleted about a dozen of the bots, both "parody" avatars and unlabeled ones, shortly before this story's publication.

At its upcoming Connect conference next month, Meta is rumored to unveil its first consumer-ready smart glasses with a built-in display, alongside a neural wristband controller. The $800 device, codenamed Hypernova, will be able to show simple visual content like texts and support AI assistant interactions. CNBC reports: Connect is a two-day conference for developers focused on virtual reality, AR and the metaverse. It was originally called Oculus Connect and obtained its current moniker after Facebook changed its parent company name to Meta in 2021. The glasses are internally codenamed Hypernova and will include a small digital display in the right lens of the device, said the people, who asked not to be named because the details are confidential. The device is expected to cost about $800 and will be sold in partnership with EssilorLuxottica, the people said. CNBC reported in October that Meta was working with Luxottica on consumer glasses with a display. [...]

With Hypernova, Meta will finally be offering glasses with a display to consumers, but the company is setting low expectations for sales, some of the sources said. That's because the device requires more components than its voice-only predecessors, and will be slightly heavier and thicker, the people said. [...] Although Hypernova will feature a display, those visual features are expected to be limited, people familiar with the matter said. They said the color display will offer about a 20 degree field of view -- meaning it will appear in a small window in a fixed position -- and will be used primarily to relay simple bits of information, such as incoming text messages.

The Hypernova glasses will also come paired with a wristband that will use technology built by Meta's CTRL Labs, said people familiar with the matter. CTRL Labs, which Meta acquired in 2019, specializes in building neural technology that could allow users to control computing devices using gestures in their arms. [...] In addition to Hypernova and the wristband, Meta will also announce a third-generation of its voice-only smart glasses with Luxottica at Connect, one person said.

Google has signed a six-year cloud computing deal with Meta worth over $10 billion, making it the second major partnership after a recent agreement with OpenAI. The deal will see Meta rely on Google Cloud's infrastructure to support its massive AI data center buildout, as the company ramps up capital spending into the tens of billions. The Information (paywalled) first reported the deal.

An anonymous reader quotes a report from Adweek: Meta wanted advertisers to believe its ecommerce ad product, Shops ads, was outperforming the competition, per a whistleblower complaint filed in a U.K. court. The former employee alleges the social media giant artificially inflated return on ad spend (ROAS) by counting shipping fees as revenue, subsidizing bids in ad auctions, and applying undisclosed discounts. The complaint, viewed by ADWEEK, was filed with the London Central Employment Tribunal on Wednesday (August 20) by Samujjal Purkayastha, a former product manager on Meta's Shops ads team. The document claims Meta artificially inflated performance metrics to push brands toward its fledgling ecommerce ad product.

The company's motivation, the complaint says, was in part to combat Apple's 2021 privacy changes that cut the troves of iOS tracking information that had long powered Meta's ad machine. Meta's former chief financial officer (CFO), David Wehner, said the changes would cost "on the order of $10 billion" in losses during the company's Q4 2021 earnings call. User purchases on Facebook or Instagram Shops pages would provide more first-party data, however. Purkayastha, who joined Meta (then Facebook) in 2020 as a product manager on the Facebook Artificial Intelligence Applied Research team, was reassigned to the Shops Ads team in March 2022 and remained at the company until Feb. 19, 2025, when he was terminated.

He alleged that during internal reviews in early 2024, Meta data scientists found the return on ad spend (ROAS) from Shops ads had been inflated between 17% and 19%. This discrepancy stemmed from Meta counting shipping fees and taxes as part of a sale, even though that money never went to merchants, he alleged. The company's other ad products exclude those figures, in line with competitors like Google, the complaint reads. Without including the fees and taxes, Shops ads performed no better than Meta's traditional ads, Purkayastha claimed. "This was significant," the complaint reads. "In addition to the ROAS performance metric being overstated by nearly a fifth, it meant that, rather than having exceeded our primary target, the Shops Ads team had in fact missed it once the figure was reduced to take account of the artificial inflation." Purkayastha raised these concerns with senior leadership in multiple meetings between 2022 and 2024, and is now seeking interim relief through his employment tribunal filing to have his former position reinstated.

A Meta spokesperson told ADWEEK the company is "actively defending these proceedings," adding that "allegations related to the integrity of our advertising practices are without merit and we have full confidence in our performance review processes."

According to the Wall Street Journal, Meta has paused hiring in its artificial intelligence division after bringing on more than 50 researchers and engineers. "All that's happening here is some basic organizational planning: creating a solid structure for our new superintelligence efforts after bringing people on board and undertaking yearly budgeting and planning exercises," a spokesperson for Meta said in an emailed statement to Reuters.

Over the last few months, Meta has been offering AI researchers salaries that dwarf those of the Manhattan Project and the Space Race. The company recently offered AI researcher Matt Deitke $250 million over four years (an average of $62.5 million per year), with potentially $100 million in the first year alone. Meta CEO Mark Zuckerberg reportedly also offered an unnamed AI engineer $1 billion in compensation to be paid out over several years.

Meta's Threads has surpassed 400 million monthly active users, adding 50 million in the last quarter and closing the gap with rival X in mobile daily usage. "As of a few weeks ago [there are] more than 400 million people active on Threads every month," said Instagram head Adam Mosseri. "It's been quite the ride over the last two years. This started as a zany idea to compete with Twitter, and has evolved into a meaningful platform that fosters the open exchange of perspectives. I'm grateful to all of you for making this place what it is today. There's so much work to do from our side, more to come." TechCrunch reports: X, meanwhile, has north of 600 million monthly active users, according to previous statements made by its former CEO, Linda Yaccarino. Recent data from market intelligence provider Similarweb showed that Threads is nearing X's daily app users on mobile devices. In June 2025, Threads' mobile app for iOS and Android saw 115.1 million daily active users, marking a 127.8% increase compared to the previous year. On the other hand, X reached 132 million daily active users, reflecting a 15.2% year-over-year decline.

However, Similarweb found that X's worldwide daily web visits are well ahead of Threads, as the [...] social network saw 145.8 million average daily web visits worldwide in June, while Threads had just 6.9 million.

A San Francisco jury ruled that Meta violated the California Invasion of Privacy Act by collecting sensitive data from users of the Flo period-tracking app without consent. "The plaintiff's lawyers who sued Meta are calling this a 'landmark' victory -- the tech company contends that the jury got it all wrong," reports SFGATE. From the report: The case goes back to 2021, when eight women sued Flo and a group of other tech companies, including Google and Facebook, now known as Meta. The stakes were extremely personal. Flo asked users about their sex lives, mental health and diets, and guided them through menstruation and pregnancy. Then, the women alleged, Flo shared pieces of that data with other companies. The claims were largely based on a 2019 Wall Street Journal story and a 2021 Federal Trade Commission investigation. Google, Flo and the analytics company Flurry, which was also part of the lawsuit, reached settlements with the plaintiffs, as is common in class action lawsuits about tech privacy. But Meta stuck it out through the entire trial and lost.

The case against Meta focused on its Facebook software development kit, which Flo added to its app and which is generally used for analytics and advertising services. The women alleged that between June 2016 and February 2019, Flo sent Facebook, through that kit, various records of "Custom App Events" -- such as a user clicking a particular button in the "wanting to get pregnant" section of the app. Their complaint also pointed to Facebook's terms for its business tools, which said the company used so-called "event data" to personalize ads and content.

In a 2022 filing (PDF), the tech giant admitted that Flo used Facebook's kit during this period and that the app sent data connected to "App Events." But Meta denied receiving intimate information about users' health. Nonetheless, the jury ruled (PDF) against Meta. Along with the eavesdropping decision, the group determined that Flo's users had a reasonable expectation they weren't being overheard or recorded, as well as ruling that Meta didn't have consent to eavesdrop or record. The unanimous verdict was that the massive company violated the California Invasion of Privacy Act. The jury's ruling could impact over 3.7 million U.S. users who registered between November 2016 and February 2019, with updates to be shared via email and a case website. The exact compensation from the trial or potential settlements remains uncertain.

Meta has appointed Shengjia Zhao as Chief Scientist of its new Meta Superintelligence Labs (MSL). Zhao was a former OpenAI researcher known for his work on ChatGPT, GPT-4, and the company's first AI reasoning model, o1. "I'm excited to share that Shengjia Zhao will be the Chief Scientist of Meta Superintelligence Labs," Zuckerberg said in a post on Threads Friday. "Shengjia co-founded the new lab and has been our lead scientist from day one. Now that our recruiting is going well and our team is coming together, we have decided to formalize his leadership role." TechCrunch reports: Zhao will set a research agenda for MSL under the leadership of Alexandr Wang, the former CEO of Scale AI who was recently hired to lead the new unit. Wang, who does not have a research background, was viewed as a somewhat unconventional choice to lead an AI lab. The addition of Zhao, who is a reputable research leader known for developing frontier AI models, rounds out the leadership team. To further fill out the unit, Meta has hired several high-level researchers from OpenAI, Google DeepMind, Safe Superintelligence, Apple, and Anthropic, as well as pulling researchers from Meta's existing Fundamental AI Research (FAIR) lab and generative AI unit.

Zuckerberg notes in his post that Zhao has pioneered several breakthroughs, including a "new scaling paradigm." The Meta CEO is likely referencing Zhao's work on OpenAI's reasoning model, o1, in which he is listed as a foundational contributor alongside OpenAI co-founder Ilya Sutskever. Meta currently doesn't offer a competitor to o1, so AI reasoning models are a key area of focus for MSL. The Information reported in June that Zhao would be joining Meta Superintelligence Labs, alongside three other influential OpenAI researchers -- Jiahui Yu, Shuchao Bi, and Hongyu Ren. Meta has also recruited Trapit Bansal, another OpenAI researcher who worked on AI reasoning models with Zhao, as well as three employees from OpenAI's Zurich office who worked on multimodality.

An anonymous reader quotes a report from NBC News: Mark Zuckerberg and current and former directors and officers of Meta Platforms agreed on Thursday to settle claims seeking $8 billion for the damage they allegedly caused the company by allowing repeated violations of Facebook users' privacy, a lawyer for the shareholders told a Delaware judge on Thursday. The parties did not disclose details of the settlement and defense lawyers did not address the judge, Kathaleen McCormick of the Delaware Court of Chancery. McCormick adjourned the trial just as it was to enter its second day and she congratulated the parties. The plaintiffs' lawyer, Sam Closic, said the agreement just came together quickly.

Billionaire venture capitalist Marc Andreessen, who is a defendant in the trial and a Meta director, was scheduled to testify on Thursday. Shareholders of Meta sued Zuckerberg, Andreessen and other former company officials including former Chief Operating Officer Sheryl Sandberg in hopes of holding them liable for billions of dollars in fines and legal costs the company paid in recent years. The Federal Trade Commission fined Facebook $5 billion in 2019 after finding that it failed to comply with a 2012 agreement with the regulator to protect users' data. The shareholders wanted the 11 defendants to use their personal wealth to reimburse the company. The defendants denied the allegations, which they called "extreme claims." "This settlement may bring relief to the parties involved, but it's a missed opportunity for public accountability," said Jason Kint, the head of Digital Content Next, a trade group for content providers.

"Facebook has successfully remade the 'Cambridge Analytica' scandal about a few bad actors rather than an unraveling of its entire business model of surveillance capitalism and the reciprocal, unbridled sharing of personal data. That reckoning is now left unresolved."

An anonymous reader quotes a report from Investing.com: Meta's newly formed superintelligence lab is discussing potential changes to the company's artificial intelligence strategy that could represent a major shift for the social media giant. A small group of top members of the lab, including 28-year-old Alexandr Wang, Meta's new chief A.I. officer, talked last week about abandoning the company's most powerful open source A.I. model, called Behemoth, in favor of developing a closed model, according to a report in the New York Times, citing people familiar with the matter.

Meta has traditionally open sourced its A.I. models, making the computer code public for other developers to build upon, and any shift toward a closed A.I. model would mark a significant philosophical change for Meta. Meta had completed training its Behemoth model by feeding in data to improve it, but delayed its release due to poor internal performance. After the company announced the formation of the superintelligence lab last month, teams working on the Behemoth model, which is considered a "frontier" model, stopped conducting new tests on it. The discussions within the superintelligence lab remain preliminary, and no decisions have been finalized. Any potential changes would require approval from Meta CEO Mark Zuckerberg.

An anonymous reader quotes a report from The Record: A German court has ruled that Meta must pay $5,900 to a German Facebook user who sued the platform for embedding tracking technology in third-party websites -- a ruling that could open the door to large fines down the road over data privacy violations relating to pixels and similar tools. The Regional Court of Leipzig in Germany ruled Friday that Meta tracking pixels and software development kits embedded in countless websites and apps collect users' data without their consent and violate the continent's General Data Protection Regulation (GDPR).

The ruling in favor of the plaintiff sets a precedent which the court acknowledged will allow countless other users to sue without "explicitly demonstrating individual damages," according to a Leipzig Regional Court press release. "Every user is individually identifiable to Meta at all times as soon as they visit the third-party websites or use an app, even if they have not logged in via the Instagram and Facebook account," the press release said. "This may very well be one of the most substantial rulings coming out of Europe this year," said Ronni K. Gothard Christiansen, the CEO of AesirX, a consultancy which helps businesses comply with data privacy laws. "$5,900 in damages for one visitor adds up quickly if you have tens of thousands of visitors, or even millions."

Meta has acquired a $3.5 billion stake in Ray-Ban maker EssilorLuxottica, "a deal that increases the U.S. tech giant's financial commitment to the fast-growing smart glasses industry," reports Bloomberg. From the report: Meta's investment in the eyewear giant deepens the relationship between the two companies, which have partnered over the past several years to develop AI-powered smart glasses. Meta currently sells a pair of Ray-Ban glasses, first debuted in 2021, with built-in cameras and an AI assistant. Last month, it launched separate Oakley-branded glasses with EssilorLuxottica. EssilorLuxottica Chief Executive Officer Francesco Milleri said last year that Meta was interested in taking a stake the company, but that plan hadn't materialized until now.

The deal aligns with Meta CEO Mark Zuckerberg's commitment to AI, which has become a top priority and major expense for the company. Smart glasses are a key part of that plan. While Meta has historically had to deliver its apps and services via smartphones created by competitors, glasses offer Meta a chance to build its own hardware and control its own distribution, Zuckerberg has said. The arrangement gives Meta the advantage of having more detailed manufacturing knowledge and global distribution networks, fundamental to turning its smart glasses into mass-market products. For EssilorLuxottica, the deal provides a deeper presence in the tech world, which would be helpful if Meta's futuristic bets pay off. Meta is also betting on the idea that people will one day work and play while wearing headsets or glasses.