Meta has officially launched Horizon TV, a virtual reality "smart TV" app for its Quest headsets. The app mirrors modern smart TV interfaces with deep-linked streaming apps and curated recommendations -- but it's still missing major players like Netflix and Disney+. From a report: Except Horizon TV isn't running on a TV or streaming stick, but on the company's Meta Quest headsets. Unveiled at Meta Connect last month, the app is a big part of Meta's push to attract older, less gaming-focused audiences to VR -- a push that also includes a partnership with James Cameron, and investments into sports, and other types of leanback entertainment content.

Re-creating the smart TV experience in virtual reality also represents a monetization opportunity for Meta, which has for some time now tried to figure out how to bring advertising to VR. However, the approach also means that Meta is inheriting some of the very problems smart TV platform operators have struggled with for a long time. And if consumers do warm up to watching more content with their headsets, they're bound to realize that even in VR, you can't escape the collateral damage of the streaming wars.

Palmer Luckey's defense tech firm Anduril has unveiled EagleEye, an AI-powered mixed-reality combat helmet built in partnership with Meta. The system integrates AR displays, spatial audio, and drone control to create what Luckey calls "a new teammate" for soldiers. "The idea of an AI partner embedded in your display has been imagined for decades. EagleEye is the first time it's real," said Luckey. The Verge reports: Anduril, which also manufactures border control tech, lethal drones, and military aircraft, has been developing EagleEye since its inception, and already provides software for the Army's existing MR goggles, based on Microsoft's HoloLens hardware. Its partnership with Meta was announced this May, and the company told TechCrunch at the time that the collaboration was to develop EagleEye. It's a reunion of sorts for Luckey and Mark Zuckerberg, after Meta purchased Luckey's then-start-up Oculus in 2014 and fired the founder three years later.

The University of San Francisco issued a campuswide alert after reports of a man using Meta Ray-Ban AI glasses to film students while making "unwanted comments and inappropriate dating questions." Although no violence has been reported, officials said he may be uploading footage to TikTok and Instagram. SFGate reports: University officials said "no threats or acts of violence" have been reported, but they have been unable to identify all students who appear in the videos. They urged any school members affected to alert the app platform and the USF Department of Public Safety. "As a community, we share the responsibility of caring for ourselves, each other, and this place," school officials said in the alert. "By looking out for one another and promptly reporting concerns, we help ensure a safe and supportive environment for all."

The glasses feature a small camera that can be used for recording by pressing a button or using voice controls. Meta advises users to act "responsibly" when using the glasses. "Not everyone loves being photographed. Stop recording if anyone expresses that they would rather opt out, and be particularly mindful of others before going live," the company said.

Apple has paused development of a cheaper, lighter Vision Pro headset to shift resources toward AI-powered smart glasses aimed at competing with Meta. Bloomberg's Mark Gurman reports: The company had been preparing a cheaper, lighter variant of its headset -- code-named N100 -- for release in 2027. But Apple announced internally last week that it's moving staff from that project to accelerate work on glasses, according to people with knowledge of the matter. The company is working on at least two types of smart glasses. The first one, dubbed N50, will pair with an iPhone and lack its own display. Apple aims to unveil this model as soon as next year, ahead of a release in 2027, said the people, who asked not to be identified discussing internal matters.

Apple is also working on a version with a display -- something that could challenge the just-released Meta Ray-Ban Display. The Apple version had been planned for 2028, but the company is now looking to accelerate development, the people said. [...] Apple's glasses will rely heavily on voice interaction and artificial intelligence -- two areas where it hasn't always excelled. It was slow to introduce the Apple Intelligence platform and had to delay upgrades to its Siri voice assistant.

The Apple glasses are expected to come in a variety of styles and run a new chip. They'll include speakers for music playback, cameras for media recording, and voice-control features that will work with a connected phone. Apple has also been exploring a suite of health-tracking capabilities for the device. The priority shift to glasses is just the latest change to the company's headset strategy following an underwhelming debut by the Vision Pro. The $3,499 product, which melds virtual and augmented reality, is seen as too heavy and expensive to be a mainstream hit. It's also short on both video content and apps. Apple executives have acknowledged the product's shortcomings in private, viewing it as an overengineered piece of technology.

Meta will begin using data from AI chatbot conversations and other AI-powered products to fuel targeted advertising across Facebook and Instagram, with no way to opt out. The policy change, effective December 16, excludes users in South Korea, the UK, and the EU due to stricter privacy laws. TechCrunch reports: If a user chats with Meta AI about hiking, for example, the company may show ads for hiking gear. However, Meta spokesperson Emil Vazquez tells TechCrunch that the privacy update is broader than just Meta AI and applies to the company's other AI offerings. That means Meta may use data from AI features in its Ray-Ban Meta smart glasses -- including voice recordings, pictures, and videos analyzed with AI -- to further target its ad products.

Meta may also use data from its new AI-video feed, Vibes, and its AI image generation product, Imagine. Conversations with Meta AI will only influence ads on Facebook and Instagram if a user is logged into the same account across products. [...] Meta says the company has "no plans imminently" to put ads in its AI products, though CEO Mark Zuckerberg has suggested they may be coming in the future.

Meta is making humanoid robots its next massive "AR-sized bet," investing billions into a project led by top roboticists. The focus will be less on hardware and more on software dexterity, aiming to license its robotics platform to manufacturers much like Google licenses Android. The Verge reports: During a recent conversation at Meta's headquarters, CTO Andrew Bosworth said he stood up a robotics "research effort" earlier this year at the direction of CEO Mark Zuckerberg. The team's existence has been reported on before, but Bosworth hadn't discussed its strategy in-depth until our interview. "I don't think the hardware is the hard part," he told me ahead of Meta's recent Connect conference. "I'm not saying the hardware isn't also hard, but it's not the bottleneck. The bottleneck is the software."

To demonstrate, Bosworth picked up my glass of water from a table between us. "If you know robotics, one of the biggest problems that you have is dexterous manipulation," he said. "These robots, they can stand, they can run, they can do a flip, because the ground is a super stable thing." By contrast, a robot trying to pick up the glass of water would likely "immediately crush it or spill all the water." While Meta is currently building its own humanoid, or "Metabot" as it's called internally, Bosworth envisions the company licensing its software platform to other robot manufacturers. "I don't care about us being the hardware manufacturers," he explained.

The U.S. General Services Administration has approved Meta's AI system Llama for use by federal agencies, declaring that it meets government security and legal standards. Reuters reports: "It's not about currying favor," [said Josh Gruenbaum, the GSA's procurement lead, when asked whether tech executives are giving the government discounts to get President Donald Trump's approval]. "It's about that recognition of how do we all lock in arms and make this country the best country it could possibly be." Federal agencies will be able to deploy the tool to speed up contract review or more quickly solve information technology hiccups, among other tasks, he said.

A leaked Meta video revealed upcoming "Meta Ray-Ban Display" smart glasses with a monocular HUD and sEMG wristband control, set to debut at Connect 2025 for around $800. Despite past hesitation, it looks like EssilorLuxottica has agreed to co-brand after Meta invested $3.5 billion in the company, taking a 3% stake. UploadVR reports: Meta's HUD glasses with the sEMG wristband will in fact be Ray-Ban branded, a leaked video which also depicts the HUD and wristband in action reveals. A quickly removed unlisted video on Meta's YouTube channel showed what will soon be Meta and EssilorLuxottica's full lineup:

- The regular Ray-Ban Meta glasses.
- The recently-launched Oakley Meta HSTN glasses.
- The rumored Oakley Meta Sphaera glasses, with eye protection and a centered camera.
- The rumored monocular heads-up display (HUD) glasses controlled by Meta's long-in-development sEMG wristband, which are labeled as "Meta Ray-Ban" with the word "Display" underneath. The smart glasses are expected to be made official during the Meta Connect 2025 keynote at 5pm PT on Wednesday.

An Indiana bankruptcy lawyer named Mark Zuckerberg is suing Meta after his Facebook page was repeatedly shut down for "impersonating" CEO Mark Zuckerberg, despite being his real legal name. TechCrunch reports: Mark Zuckerberg the lawyer uses a commercial Facebook page to advertise his legal practice and communicate with potential clients. But his page has been disabled five times in the last eight years, since Meta's moderation systems flag his account as falsely impersonating Mark Zuckerberg, the founder of the platform. Mark Zuckerberg is not impersonating Mark Zuckerberg, because he, too, is Mark Zuckerberg. In his legal complaint, Mark Zuckerberg points out that he has been practicing law since Mark Zuckerberg was just three years old.

"It's not funny," Mark Zuckerberg, the lawyer, said to Indianapolis' 13WTHR. "Not when they take my money. This really pissed me off." Mark Zuckerberg has spent over $11,000 to advertise his page on Mark Zuckerberg's Meta platforms, but when Mark Zuckerberg's account is disabled for allegedly impersonating Mark Zuckerberg, Mark Zuckerberg still has to pay for these advertisements. Zuckerberg created a website, iammarkzuckerberg.com, chronicling how his life has been shaped by being named Mark Zuckerberg.

The lawsuit can be found here.

Meta is rolling out temporary restrictions on its AI chatbots for teens after reports revealed they were allowed to engage in "romantic" conversations with minors. A Meta spokesperson said the AI chatbots are now being trained so that they do not generate responses to teens about subjects like self-harm, suicide, disordered eating or inappropriate romantic conversations. Instead, the chatbots will point teens to expert resources when appropriate. CNBC reports: "As our community grows and technology evolves, we're continually learning about how young people may interact with these tools and strengthening our protections accordingly," the company said in a statement. Additionally, teenage users of Meta apps like Facebook and Instagram will only be able to access certain AI chatbots intended for educational and skill-development purposes. The company said it's unclear how long these temporary modifications will last, but they will begin rolling out over the next few weeks across the company's apps in English-speaking countries. The "interim changes" are part of the company's longer-term measures over teen safety. Further reading: Meta Created Flirty Chatbots of Celebrities Without Permission

Reuters has found that Meta appropriated the names and likenesses of celebrities to create dozens of flirty social-media chatbots without their permission. "While many were created by users with a Meta tool for building chatbots, Reuters discovered that a Meta employee had produced at least three, including two Taylor Swift 'parody' bots." From the report: Reuters also found that Meta had allowed users to create publicly available chatbots of child celebrities, including Walker Scobell, a 16-year-old film star. Asked for a picture of the teen actor at the beach, the bot produced a lifelike shirtless image. "Pretty cute, huh?" the avatar wrote beneath the picture. All of the virtual celebrities have been shared on Meta's Facebook, Instagram and WhatsApp platforms. In several weeks of Reuters testing to observe the bots' behavior, the avatars often insisted they were the real actors and artists. The bots routinely made sexual advances, often inviting a test user for meet-ups. Some of the AI-generated celebrity content was particularly risque: Asked for intimate pictures of themselves, the adult chatbots produced photorealistic images of their namesakes posing in bathtubs or dressed in lingerie with their legs spread.

Meta spokesman Andy Stone told Reuters that Meta's AI tools shouldn't have created intimate images of the famous adults or any pictures of child celebrities. He also blamed Meta's production of images of female celebrities wearing lingerie on failures of the company's enforcement of its own policies, which prohibit such content. "Like others, we permit the generation of images containing public figures, but our policies are intended to prohibit nude, intimate or sexually suggestive imagery," he said. While Meta's rules also prohibit "direct impersonation," Stone said the celebrity characters were acceptable so long as the company had labeled them as parodies. Many were labeled as such, but Reuters found that some weren't. Meta deleted about a dozen of the bots, both "parody" avatars and unlabeled ones, shortly before this story's publication.

At its upcoming Connect conference next month, Meta is rumored to unveil its first consumer-ready smart glasses with a built-in display, alongside a neural wristband controller. The $800 device, codenamed Hypernova, will be able to show simple visual content like texts and support AI assistant interactions. CNBC reports: Connect is a two-day conference for developers focused on virtual reality, AR and the metaverse. It was originally called Oculus Connect and obtained its current moniker after Facebook changed its parent company name to Meta in 2021. The glasses are internally codenamed Hypernova and will include a small digital display in the right lens of the device, said the people, who asked not to be named because the details are confidential. The device is expected to cost about $800 and will be sold in partnership with EssilorLuxottica, the people said. CNBC reported in October that Meta was working with Luxottica on consumer glasses with a display. [...]

With Hypernova, Meta will finally be offering glasses with a display to consumers, but the company is setting low expectations for sales, some of the sources said. That's because the device requires more components than its voice-only predecessors, and will be slightly heavier and thicker, the people said. [...] Although Hypernova will feature a display, those visual features are expected to be limited, people familiar with the matter said. They said the color display will offer about a 20 degree field of view -- meaning it will appear in a small window in a fixed position -- and will be used primarily to relay simple bits of information, such as incoming text messages.

The Hypernova glasses will also come paired with a wristband that will use technology built by Meta's CTRL Labs, said people familiar with the matter. CTRL Labs, which Meta acquired in 2019, specializes in building neural technology that could allow users to control computing devices using gestures in their arms. [...] In addition to Hypernova and the wristband, Meta will also announce a third-generation of its voice-only smart glasses with Luxottica at Connect, one person said.

Google has signed a six-year cloud computing deal with Meta worth over $10 billion, making it the second major partnership after a recent agreement with OpenAI. The deal will see Meta rely on Google Cloud's infrastructure to support its massive AI data center buildout, as the company ramps up capital spending into the tens of billions. The Information (paywalled) first reported the deal.

An anonymous reader quotes a report from Adweek: Meta wanted advertisers to believe its ecommerce ad product, Shops ads, was outperforming the competition, per a whistleblower complaint filed in a U.K. court. The former employee alleges the social media giant artificially inflated return on ad spend (ROAS) by counting shipping fees as revenue, subsidizing bids in ad auctions, and applying undisclosed discounts. The complaint, viewed by ADWEEK, was filed with the London Central Employment Tribunal on Wednesday (August 20) by Samujjal Purkayastha, a former product manager on Meta's Shops ads team. The document claims Meta artificially inflated performance metrics to push brands toward its fledgling ecommerce ad product.

The company's motivation, the complaint says, was in part to combat Apple's 2021 privacy changes that cut the troves of iOS tracking information that had long powered Meta's ad machine. Meta's former chief financial officer (CFO), David Wehner, said the changes would cost "on the order of $10 billion" in losses during the company's Q4 2021 earnings call. User purchases on Facebook or Instagram Shops pages would provide more first-party data, however. Purkayastha, who joined Meta (then Facebook) in 2020 as a product manager on the Facebook Artificial Intelligence Applied Research team, was reassigned to the Shops Ads team in March 2022 and remained at the company until Feb. 19, 2025, when he was terminated.

He alleged that during internal reviews in early 2024, Meta data scientists found the return on ad spend (ROAS) from Shops ads had been inflated between 17% and 19%. This discrepancy stemmed from Meta counting shipping fees and taxes as part of a sale, even though that money never went to merchants, he alleged. The company's other ad products exclude those figures, in line with competitors like Google, the complaint reads. Without including the fees and taxes, Shops ads performed no better than Meta's traditional ads, Purkayastha claimed. "This was significant," the complaint reads. "In addition to the ROAS performance metric being overstated by nearly a fifth, it meant that, rather than having exceeded our primary target, the Shops Ads team had in fact missed it once the figure was reduced to take account of the artificial inflation." Purkayastha raised these concerns with senior leadership in multiple meetings between 2022 and 2024, and is now seeking interim relief through his employment tribunal filing to have his former position reinstated.

A Meta spokesperson told ADWEEK the company is "actively defending these proceedings," adding that "allegations related to the integrity of our advertising practices are without merit and we have full confidence in our performance review processes."

According to the Wall Street Journal, Meta has paused hiring in its artificial intelligence division after bringing on more than 50 researchers and engineers. "All that's happening here is some basic organizational planning: creating a solid structure for our new superintelligence efforts after bringing people on board and undertaking yearly budgeting and planning exercises," a spokesperson for Meta said in an emailed statement to Reuters.

Over the last few months, Meta has been offering AI researchers salaries that dwarf those of the Manhattan Project and the Space Race. The company recently offered AI researcher Matt Deitke $250 million over four years (an average of $62.5 million per year), with potentially $100 million in the first year alone. Meta CEO Mark Zuckerberg reportedly also offered an unnamed AI engineer $1 billion in compensation to be paid out over several years.