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Facebook

Meta Considers Charging For Ad-Free Facebook and Instagram In the UK (bbc.com) 47

Meta is considering a paid subscription in the UK that would remove advertisements from its platform. The BBC reports: Under the plans, people using the social media sites could be asked to pay for an ad-free experience if they do not want their data to be tracked. Meta already provides ad-free subscriptions for Facebook and Instagram users in the EU, starting from euros (5 pounds) a month. A spokesperson for the firm said the company was "exploring the option" of offering a similar service in the UK.

They said the firm was "engaging constructively" with the UK data watchdog about the subscription service, following a consultation in 2024. The Information Commissioner's Office previously said it expected Meta to consider data protection concerns before it launched an ad-free subscription. Meta says personalized advertising allows its platforms to be free at the point of access.

Guidance issued by the regulator in January states that users must be presented with a genuine free choice. Social media platforms such as Meta heavily rely on ad revenues, and the company says personalised advertising allows its platforms to be free. Advertising accounted for more than 96% of its revenue in its latest quarterly financial results.

Facebook

Meta Plans To Test and Tinker With X's Community Notes Algorithm (arstechnica.com) 30

An anonymous reader quotes a report from Ars Technica: Meta plans to test out X's algorithm for Community Notes to crowdsource fact-checks that will appear across Facebook, Instagram, and Threads. In a blog, Meta said the testing in the U.S. would begin March 18, with about 200,000 potential contributors already signed up. Anyone over 18 with a Meta account more than six months old can also join a waitlist of users who will "gradually" and "randomly" be admitted to write and rate cross-platform notes during initial beta testing.

Meta claimed that borrowing X's approach would result in "less biased" fact-checking than relying on experts alone. But the social media company will delay publicly posting any notes until it's confident that the system is working. For users of Meta platforms, notes could help flag misleading content overlooked by prior fact-checking efforts. However, Meta confirmed that users will not be allowed to add notes correcting misleading advertisements, which means notes won't help reduce scam ads that The Guardian reported last August have been spreading on Facebook for years.
Meta confirmed that the company plans to tweak X's algorithm over time to develop its own version of community notes, which "may explore different or adjusted algorithms to support how Community Notes are ranked and rated."
Censorship

Meta Stops Ex-Director From Promoting Critical Memoir (bbc.co.uk) 87

Ancient Slashdot reader Alain Williams shares a report from the BBC: Meta has won an emergency ruling in the US to temporarily stop a former director of Facebook from promoting or further distributing copies of her memoir. The book, Careless People by Sarah Wynn-Williams, who used to be the company's global public policy director, includes a series of critical claims about what she witnessed during her seven years working at Facebook.

Facebook's parent company, Meta, says the ruling -- which orders her to stop promotions "to the extent within her control" -- affirms that "the false and defamatory book should never have been published." The UK publisher Macmillan says it is "committed to upholding freedom of speech" and Ms Wynn-Williams' "right to tell her story." [You can also hear Ms Wynn-Williams interviewed in the BBC Radio 4 Media Show on March 12.]

Facebook

Facebook Was 'Hand In Glove' With China (bbc.com) 24

An anonymous reader quotes a report from the BBC: A former senior Facebook executive has told the BBC how the social media giant worked "hand in glove" with the Chinese government on potential ways of allowing Beijing to censor and control content in China. Sarah Wynn-Williams -- a former global public policy director -- says in return for gaining access to the Chinese market of hundreds of millions of users, Facebook's founder, Mark Zuckerberg, considered agreeing to hiding posts that were going viral, until they could be checked by the Chinese authorities.

Ms Williams -- who makes the claims in a new book -- has also filed a whistleblower complaint with the US markets regulator, the Securities and Exchange Commission (SEC), alleging Meta misled investors. The BBC has reviewed the complaint. Facebook's parent company Meta, says Ms Wynn-Williams had her employment terminated in 2017 "for poor performance." It is "no secret we were once interested" in operating services in China, it adds. "We ultimately opted not to go through with the ideas we'd explored." Meta referred us to Mark Zuckerberg's comments from 2019, when he said: "We could never come to agreement on what it would take for us to operate there, and they [China] never let us in."

Facebook also used algorithms to spot when young teenagers were feeling vulnerable as part of research aimed at advertisers, Ms Wynn-Williams alleges. A former New Zealand diplomat, she joined Facebook in 2011, and says she watched the company grow from "a front row seat." Now she wants to show some of the "decision-making and moral compromises" that she says went on when she was there. It is a critical moment, she adds, as "many of the people I worked with... are going to be central" to the introduction of AI. In her memoir, Careless People, Ms Wynn-Williams paints a picture of what she alleges working on Facebook's senior team was like.

AI

Meta Is Targeting 'Hundreds of Millions' of Businesses In Agentic AI Deployment 14

Earlier this week, Meta chief product officer Chris Cox said the company's upcoming open-source Llama 4 AI will help power AI agents for hundreds of millions of businesses. CNBC reports: The AI agents won't just be responding to prompts. They will be capable of new levels of reasoning and action -- surfing the web and handling many tasks that might be of use to consumers and businesses. And that's where Shih comes in. Meta's AI is already being used by over 700 million consumers, according to Shih, and her job is to bring the same technologies to businesses. "Not every business, especially small businesses, has the ability to hire these large AI teams, and so now we're building business AIs for these small businesses so that even they can benefit from all of this innovation that's happening," she told CNBC's Julia Boorstin in an interview for the CNBC Changemakers Spotlight series.

She expects the uptake among businesses to happen soon, and spread far and wide. "We're quickly coming to a place where every business, from the very large to the very small, they're going to have a business agent representing it and acting on its behalf, in its voice -- the way that businesses today have websites and email addresses," Shih said. While major companies across sectors of the economy are investing millions of dollars to develop customer LLMs, "doing fancy things like fine tuning models," as Shih put it, "If you're a small business -- you own a coffee shop, you own a jewelry shop online, you're distributing through Instagram -- you don't have the resources to hire a big AI team, and so now our dream is that they won't have to."

For both consumers and businesses, the implications of the advances discussed by Cox and Shih will be significant in daily life. For consumers, Shih says, "Their AI assistant [will] do all kinds of things, from researching products to planning trips, planning social outings with their friends." On the business side, Shih pointed to the 200 million small businesses around the world that are already using Meta services and platforms. "They're using WhatsApp, they're using Facebook, they're using Instagram, both to acquire customers, but also engage and deepen each of those relationships. Very soon, each of those businesses are going to have these AIs that can represent them and help automate redundant tasks, help speak in their voice, help them find more customers and provide almost like a concierge service to every single one of their customers, 24/7."
Facebook

Mark Zuckerberg's Makeover Didn't Make People Like Him, Study Shows (techcrunch.com) 122

An anonymous reader quotes a report from TechCrunch: A study by the Pew Research Center found that Americans' views of Elon Musk and Mark Zuckerberg skew more negative than positive. While Zuckerberg has sparked chatter in Silicon Valley with his sudden interest in high fashion, the Meta CEO is less popular than President Trump's right-hand man, Elon Musk, the report found. While about 54% of U.S. adults say they have an unfavorable view of Musk, 67% feel negatively toward Zuckerberg. [...] But Zuckerberg, the Facebook founder, is more universally disliked, though he draws more ire from the left-leaning demographic. While 60% of Republican and Republican-leaning respondents hold an unfavorable view of Zuckerberg, 76% of their Democratic counterparts share that sentiment.

So, while Zuck may be playing the part of the cool guy, Americans haven't been fooled by his gold chains or musical ambitions, it seems. Pew's study involved a panel of 5,086 randomly selected U.S. adults. The survey was conducted from January 27, 2025, through February 2, 2025, so these responses reflect people's recent opinions.

Piracy

Meta Claims Torrenting Pirated Books Isn't Illegal Without Proof of Seeding (arstechnica.com) 192

An anonymous reader quotes a report from Ars Technica: Just because Meta admitted to torrenting a dataset of pirated books for AI training purposes, that doesn't necessarily mean that Meta seeded the file after downloading it, the social media company claimed in a court filing (PDF) this week. Evidence instead shows that Meta "took precautions not to 'seed' any downloaded files," Meta's filing said. Seeding refers to sharing a torrented file after the download completes, and because there's allegedly no proof of such "seeding," Meta insisted that authors cannot prove Meta shared the pirated books with anyone during the torrenting process.

[...] Meta ... is hoping to convince the court that torrenting is not in and of itself illegal, but is, rather, a "widely-used protocol to download large files." According to Meta, the decision to download the pirated books dataset from pirate libraries like LibGen and Z-Library was simply a move to access "data from a 'well-known online repository' that was publicly available via torrents." To defend its torrenting, Meta has basically scrubbed the word "pirate" from the characterization of its activity. The company alleges that authors can't claim that Meta gained unauthorized access to their data under CDAFA. Instead, all they can claim is that "Meta allegedly accessed and downloaded datasets that Plaintiffs did not create, containing the text of published books that anyone can read in a public library, from public websites Plaintiffs do not operate or own."

While Meta may claim there's no evidence of seeding, there is some testimony that might be compelling to the court. Previously, a Meta executive in charge of project management, Michael Clark, had testified (PDF) that Meta allegedly modified torrenting settings "so that the smallest amount of seeding possible could occur," which seems to support authors' claims that some seeding occurred. And an internal message (PDF) from Meta researcher Frank Zhang appeared to show that Meta allegedly tried to conceal the seeding by not using Facebook servers while downloading the dataset to "avoid" the "risk" of anyone "tracing back the seeder/downloader" from Facebook servers. Once this information came to light, authors asked the court for a chance to depose Meta executives again, alleging that new facts "contradict prior deposition testimony."
"Meta has been 'silent so far on claims about sharing data while 'leeching' (downloading) but told the court it plans to fight the seeding claims at summary judgement," notes Ars.
EU

WhatsApp Faces Tougher EU Rules As Users Top 45 Million (msn.com) 38

Meta's WhatsApp messaging service has surpassed 45 million users, earning the designation of a "Very Large Online Platform" under the EU's Digital Services Act. Bloomberg reports: WhatsApp's open channels, which are feeds affiliated with news outlets or public figures that under the DSA are comparable to a social network, averaged about 46.8 million monthly average users in the second half of 2024, Meta said in a filing on Feb. 14 that hasn't previously been reported. [...] The DSA content moderation rulebook imposes stricter requirements on very large online platforms, defined as those whose EU-based monthly active users exceed 45 million. Users of WhatsApp's core messaging feature do not count toward the designation under the DSA.

The commission would still need to rule that WhatsApp should be included in the more regulated tier. Under the DSA, very large online platforms must carry out risk assessments on the spread of illegal or harmful content, and put in place a mitigation strategy. Fines under the DSA can reach as much as 6% of a company's annual global sales. The DSA requires platforms to disclose user numbers every six months. Messaging service Telegram also published an update this week, saying that monthly EU users of its public channels are "significantly fewer than 45 million."

Facebook

Arm Is Launching Its Own Chip This Year With Meta As a Customer (techcrunch.com) 14

Arm will reportedly start making its own chips this year after signing Meta as a customer, according to the Financial Times (paywalled). TechCrunch reports: The chip is expected to be a CPU for servers in large data centers and can be customized for various customers. Arm will outsource its production. The first in-house Arm chip will be unveiled as early as this summer, the Financial Times also reported.

This is a notable change in strategy for the semiconductor company, which usually licenses its chip blueprints to companies like Apple and Nvidia. Making its own chips will turn some of its existing customers into competitors.

Facebook

Meta In Talks To Reincorporate In Texas or Another State, Exit Delaware (reuters.com) 26

According to the Wall Street Journal (paywalled), Meta is in talks to move its incorporation from Delaware to Texas or other states. Reuters reports: The social media giant has talked to Texas officials about the potential changes, WSJ said, adding that the discussions predate President Donald Trump's new administration. The paperwork change would not relocate its corporate headquarters.

A Meta spokesperson said that it does not plan on shifting its corporate headquarters out of Menlo Park, California, but declined to comment on reincorporation when contacted by Reuters. Texas is perceived by some businesses as having a more favorable legal and regulatory environment, particularly in areas such as taxation and corporate governance, which can be attractive to companies looking to cut costs and streamline operations.

AI

Authors Seek Meta's Torrent Client Logs and Seeding Data In AI Piracy Probe (torrentfreak.com) 15

An anonymous reader quotes a report from TorrentFreak: Meta is among a long list of companies being sued for allegedly using pirated material to train its AI models. Meta has never denied using copyrighted works but stressed that it would rely on a fair use defense. However, with rightsholders in one case asking for torrent client data and 'seeding lists' for millions of books allegedly shared in public, the case now takes a geeky turn. [...] A few weeks ago, the plaintiffs asked for permission to submit a third amended complaint (PDF). After uncovering Meta's use of BitTorrent to source copyright-infringing training data from pirate shadow library, LibGen, the request was justified, they argued. Specifically, the authors say that Meta willingly used BitTorrent to download pirated books from LibGen, knowing that was legally problematic. As a result, Meta allegedly shared copies of these books with other people, as is common with the use of BitTorrent.

"By downloading through the bit torrent protocol, Meta knew it was facilitating further copyright infringement by acting as a distribution point for other users of pirated books," the amended complaint notes. "Put another way, by opting to use a bit torrent system to download LibGen's voluminous collection of pirated books, Meta 'seeded' pirated books to other users worldwide." Meta believed that the allegations weren't sufficiently new to warrant an update to the complaint. The company argued that it was already a well-known fact that it used books from these third-party sources, including LibGen. However, the authors maintained that the 'torrent' angle is novel and important enough to warrant an update. Last week, United States District Judge Vince Chhabria agreed, allowing the introduction of these new allegations. In addition to greenlighting the amended complaint, the Judge also allowed the authors to conduct further testimony on the "seeding" angle. "[E]vidence about seeding is relevant to the existing claim because it is potentially relevant to the plaintiffs' assertion of willful infringement or to Meta's fair use defense," Judge Chhabria wrote last week.

With the court recognizing the relevance of Meta's torrenting activity, the plaintiffs requested reconsideration of an earlier order, where discovery on BitTorrent-related matters was denied. Through a filing submitted last Wednesday, the plaintiffs hope to compel Meta to produce its BitTorrent logs and settings, including peer lists and seeding data. "The Order denied Plaintiffs' motion to compel production of torrenting data, including Meta's BitTorrent client, application logs, and peer lists. This data will evidence how much content Meta torrented from shadow libraries and how much it seeded to third parties as a host of this stolen IP," they write. While archiving lists of seeders is not a typical feature for a torrent client, the authors are requesting Meta to disclose any relevant data. In addition, they also want the court to reconsider its ruling regarding the crime-fraud exception. That's important, they suggest, as Meta's legal counsel was allegedly involved in matters related to torrenting. "Meta, with the involvement of in-house counsel, decided to obtain copyrighted works without permission from online databases of copyrighted works that 'we know to be pirated, such as LibGen," they write. The authors allege that this involved "seeding" files and that Meta attempted to "conceal its actions" by limiting the amount of data shared with the public. One Meta employee also asked for guidance, as "torrenting from a corporate laptop doesn't feel right."

Facebook

Meta Announces a New CapCut Rival Called Edits (techcrunch.com) 16

Meta announced a new video editing app called Edits to fill the gap left by ByteDance's CapCut editor, which was temporarily removed from the App Store and Google Play Store as part of the TikTok ban. While the ban was lifted, the new app serves to capitalize on the uncertainty of TikTok's future. TechCrunch reports: Instagram head Adam Mosseri (pictured above) said on Threads that the app will launch next month on iOS, with an Android version following later. He added that the company is working with select creators to gather feedback about the app. "Today we're announcing a new app called 'Edits,' for those of you who are passionate about making videos on your phone. There's a lot going on right now, but no matter what happens, it's our job to provide the best possible tools for creators," he wrote.

Mosseri said the app will have a suite of creative tools, including a dedicated tab for inspiration, a tab for keeping track of ideas, and a high-quality camera. Plus, it will have the ability to share draft versions of creations with friends or collaborators. He added that creators would be able to see insights on how videos made through Edits are performing on Instagram after publishing. In a separate post, he emphasized that the app is "more for creators than casual video makers," which is hard to quantify in measurable terms.

Facebook

Russian Disinformation Campaigns Eluded Meta's Efforts To Block Them (nytimes.com) 61

An anonymous reader quotes a report from the New York Times: A Russian organization linked to the Kremlin's covert influence campaigns posted more than 8,000 political advertisements on Facebook despite European and American restrictions barring companies from doing business with the organization, according to three organizations that track disinformation online. The Russian group, the Social Design Agency, evaded lax enforcement by Facebook to place an estimated $338,000 worth of ads aimed at European users over a period of 15 months that ended in October, even though the platform itself highlighted the threat, the three organizations said in a report released on Friday.

The Social Design Agency has faced punitive sanctions in the European Union since 2023 and in the United States since April for spreading propaganda and disinformation to unsuspecting users on social media. The ad campaigns on Facebook raise "critical questions about the platform's compliance" with American and European laws, the report said. [...] The Social Design Agency is a public relations company in Moscow that, according to American and European officials, operates a sophisticated influence operation known as Doppelganger. Since 2022, Doppelganger has created cartoon memes and online clones of real news sites, like Le Monde and The Washington Post, to spread propaganda and disinformation, often about the war in Ukraine.

[...] The organizations documenting the campaign -- Check First, a Finnish research company, along with Reset.Tech in London and AI Forensics in Paris -- focused on efforts to sway Facebook users in France, Germany, Poland and Italy. Doppelganger has been also linked to influence operations in the United States, Israel and other countries, but those are not included in the report's findings. [...] The researchers estimated that the ads resulted in more than 123,000 clicks by users and netted Meta at least $338,000 in the European Union alone. The researchers acknowledged that the figures provide only one, incomplete example of the Russian agency's efforts. In addition to propagating Russia's views on Ukraine, the agency posted ads in response to major news events, including theHamas attack on Israel on Oct. 7, 2023, and a terrorist attack in a Moscow suburb last March that killed 145 people. The ads would often appear within 48 hours, trying to shape public perceptions of events. After the Oct. 7 attacks, the ads pushed false claims that Ukraine sold weapons to Hamas. The ads reached more than 237,000 accounts over two to three days, "underscoring the operation's capacity to weaponize current events in support of geopolitical narratives," the researcher's report said.

Facebook

Zuckerberg On Rogan: Facebook's Censorship Was 'Something Out of 1984' (axios.com) 198

An anonymous reader quotes a report from Axios: Meta's Mark Zuckerberg, in an appearance on the "Joe Rogan Experience" podcast, criticized the Biden administration for pushing for censorship around COVID-19 vaccines, the media for hounding Facebook to clamp down on misinformation after the 2016 election, and his own company for complying. Zuckerberg's three-hour interview with Rogan gives a clear window into his thinking during a remarkable week in which Meta loosened its content moderation policies and shut down its DEI programs.

The Meta CEO said a turning point for his approach to censorship came after Biden publicly said social media companies were "killing people" by allowing COVID misinformation to spread, and politicians started coming after the company from all angles. Zuckerberg told Rogan, who was a prominent skeptic of the COVID-19 vaccine, that the Biden administration would "call up the guys on our team and yell at them and cursing and threatening repercussions if we don't take down things that are true."

Zuckerberg said that Biden officials wanted Meta to take down a meme of Leonardo DiCaprio pointing at a TV, with a joke at the expense of people who were vaccinated. Zuckerberg said his company drew the line at removing "humor and satire." But he also said his company had gone too far in complying with such requests, and acknowledged that he and others at the company wrongly bought into the idea -- which he said the traditional media had been pushing -- that misinformation spreading on social media swung the 2016 election to Donald Trump.
Zuckerberg likened his company's fact-checking process to a George Orwell novel, saying it was "something out of 1984" and led to a broad belief that Meta fact-checkers "were too biased."

"It really is a slippery slope, and it just got to a point where it's just, OK, this is destroying so much trust, especially in the United States, to have this program." He said he was "worried" from the beginning about "becoming this sort of decider of what is true in the world."

Later in the interview, Zuckerberg praised X's "community notes" program and suggested that social media creators were replacing the government and traditional media as arbiters of truth, becoming "a new kind of cultural elite that people look up to."

Further reading: Meta Is Ushering In a 'World Without Facts,' Says Nobel Peace Prize Winner
Facebook

Meta Is Ushering In a 'World Without Facts,' Says Nobel Peace Prize Winner (theguardian.com) 258

An anonymous reader quotes a report from The Guardian: The Nobel peace prize winner Maria Ressa has said Meta's decision to end factchecking on its platforms and remove restrictions on certain topics means "extremely dangerous times" lie ahead for journalism, democracy and social media users. The American-Filipino journalist said Mark Zuckerberg's move to relax content moderation on the Facebook and Instagram platforms would lead to a "world without facts" and that was "a world that's right for a dictator."

"Mark Zuckerberg says it's a free speech issue -- that's completely wrong," Ressa told the AFP news service. "Only if you're profit-driven can you claim that; only if you want power and money can you claim that. This is about safety." Ressa, a co-founder of the Rappler news site, won the Nobel peace prize in 2021 in recognition of her "courageous fight for freedom of expression." She faced multiple criminal charges and investigations after publishing stories critical of the former Philippine president Rodrigo Duterte. Ressa rejected Zuckerberg's claim that factcheckers had been "too politically biased" and had "destroyed more trust than they've created."

"Journalists have a set of standards and ethics," Ressa said. "What Facebook is going to do is get rid of that and then allow lies, anger, fear and hate to infect every single person on the platform." The decision meant "extremely dangerous times ahead" for journalism, democracy and social media users, she said. [...] Ressa said she would do everything she could to "ensure information integrity." "This is a pivotal year for journalism survival," she said. "We'll do all we can to make sure that happens."

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