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Nintendo

Submission + - Nintendo's Wii U games console will be sold at a loss (bbc.co.uk)

another random user writes: Nintendo has confirmed that it will lose money on every sale of its Wii U console at launch.

The Japanese firm's president revealed the news after the firm cut its profit forecast.

It marks a change in the company's business strategy. The decision to abandon the prospect of immediate profits in order to maximise later earnings is part of a growing trend in the tech world.

Nintendo might have altered course to take advantage of the fact that neither Microsoft nor Sony have announced their next-generation consoles yet.

Its pursuit of the more casual gamer means it has also had to take account of the keenly priced tablet market which attracts a similar consumer.

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Nintendo's Wii U games console will be sold at a loss

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