Adobe Starts Roll-Out of AI Video Tools, Challenging OpenAI and Meta (reuters.com) 8
An anonymous reader quotes a report from Reuters: Adobe (ADBE.O), opens new tab on Monday said it has started publicly distributing an AI model that can generate video from text prompts, joining the growing field of companies trying to upend film and television production using generative artificial intelligence. The Firefly Video Model, as the technology is called, will compete with OpenAI's Sora, which was introduced earlier this year, while TikTok owner ByteDance and Meta Platforms have also announced their video tools in recent months.
Facing much larger rivals, Adobe has staked its future on building models trained on data that it has rights to use, ensuring the output can be legally used in commercial work. San Jose, California-based Adobe will start opening up the tool to people who have signed up for its waiting list but did not give a general release date. While Adobe has not yet announced any customers using its video tools, it said on Monday that PepsiCo-owned Gatorade will use its image generation model for a site where customers can order custom-made bottles, and Mattel has been using Adobe tools to help design packaging for its Barbie line of dolls.
For its video tools, Adobe has aimed at making them practical for everyday use by video creators and editors, with a special focus on making the footage blend in with conventional footage, said Ely Greenfield, Adobe's chief technology officer for digital media. "We really focus on fine-grain control, teaching the model the concepts that video editors and videographers use -- things like camera position, camera angle, camera motion," Greenfield told Reuters in an interview.
Facing much larger rivals, Adobe has staked its future on building models trained on data that it has rights to use, ensuring the output can be legally used in commercial work. San Jose, California-based Adobe will start opening up the tool to people who have signed up for its waiting list but did not give a general release date. While Adobe has not yet announced any customers using its video tools, it said on Monday that PepsiCo-owned Gatorade will use its image generation model for a site where customers can order custom-made bottles, and Mattel has been using Adobe tools to help design packaging for its Barbie line of dolls.
For its video tools, Adobe has aimed at making them practical for everyday use by video creators and editors, with a special focus on making the footage blend in with conventional footage, said Ely Greenfield, Adobe's chief technology officer for digital media. "We really focus on fine-grain control, teaching the model the concepts that video editors and videographers use -- things like camera position, camera angle, camera motion," Greenfield told Reuters in an interview.
Adobe's pitch to its customers (Score:2)
Re: Adobe's pitch to its customers (Score:2)
Correction: Subscribe to these AI tools, because we at Adobe have long since abandoned our core values of making great creative software and instead prefer to milk our users for that deliciously sweet recurring revenue while the customer gets minimal, if any, improvements to the software.
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deliciously sweet recurring revenue while the customer gets minimal, if any, improvements to the software.
A perfect description of Acrobat.
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You can print in pdf, but Acrobat is used to manipulate pdfs (add pages, remove pages, change fonts, create forms, etc).
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deliciously sweet recurring revenue while the customer gets minimal, if any, improvements to the software.
A perfect description of Acrobat.
Oh please...Acrobat peaked at version 6, perhaps I'd add in the improved OCR and scanned document optimizing tools that came a bit later. Acrobat has been the flagship for enshittification for about a decade now, and I look forward to the day when PowerPDF [tungstenautomation.com] has enough marketing power behind it to give Adobe a run for its money.
Pro-tip: Register from Turkey (Score:3)
They get the actual value of their software, and you don't get raped financially. Win-win.