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Meta Is Working On 'AI Personas' For Instagram, Messenger and WhatsApp (engadget.com) 16

In a Facebook post today, Mark Zuckerberg said the company plans to develop "AI personas" for Instagram, Messenger and WhatsApp. He also announced that the company is "creating a new top-level product group at Meta focused on generative AI." Engadget reports: It's currently investigating helpers for multiple media formats. You could see advanced chat features in Messenger and WhatsApp, or unique Instagram filters and ads. Video and "multi-modal" content could also benefit, Zuckerberg says. In the near future, you'll see an emphasis on tools for creation and expression. The social media giant is also pooling its generative AI teams into a single group to help "turbocharge" efforts in the emerging field, the executive adds. He doesn't provide more details, and cautions that there's a "lot of foundational work to do" before the most advanced projects come to fruition.
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Meta Is Working On 'AI Personas' For Instagram, Messenger and WhatsApp

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  • by Powercntrl ( 458442 ) on Monday February 27, 2023 @09:10PM (#63328809) Homepage

    They want to add chatbots. Bots that will most likely try to sell you shit. Probably NFTs.

    The details they're trying to hash out? Most likely how to spin it as not just another user-hostile feature that nobody asked for.

  • Here is this story about "AI" being used for personas, and here is an article [marketwatch.com] at the same time about the FTC warning tech companies about making unsubstantiated hype claims.

    Michael Atleson, an attorney with the FTC’s division of advertising practices, wrote in a blog post that “some products with AI claims might not even work as advertised in the first place,” adding that “for FTC enforcement purposes — false or unsubstantiated claims about a product’s efficacy are our br

  • like, unironically, I would have thought they were insane.
  • by Whateverthisis ( 7004192 ) on Tuesday February 28, 2023 @12:08AM (#63329063)
    AI bots to text on WhatsApp. AI bots to generate images on Instagram. AI bots to be personas in the Metaverse, because no one else is there.

    That sounds like:

    A) Spam texts from WhatsApp

    B) competition for any influencer on Instagram thus reducing their revenue and by extension the value of Instagram at all

    C) still no reason to join the Metaverse

    Sounds like a plan.

  • by adfraggs ( 4718383 ) on Tuesday February 28, 2023 @01:05AM (#63329103)

    Of course Zucks is going to start jamming this tech into his various platforms, it's right up his alley of building souless, humanity-crushing crap. It's a great benchmark of where we are as a society that it's this guy in particular driving the direction of our cultural evolution. In a sane world there is no way we would intentionally put someone like Zuckerberg in charge of making these kinds of decisions that will profoundly impact literally billions of people. We're broken. This sucks. Sad face.

    • 100% correct. The guy is a creep and what happens when a geek gets involved with people and society. The solution is for parents to outright ban their kids from using social media between '0' and 18. We don't allow people to drive cars, fly aircraft or own (unsupervised) guns, drink alcohol etc during that age group approx, so same with social media. Zuck wants to replace caring parents with his creepware. Governments are ok with all this and giving kids junk food, proving that if there is money to made and
  • by sound+vision ( 884283 ) on Tuesday February 28, 2023 @01:54AM (#63329125) Journal

    "Hi, my name is Jerry. I'll be your AI assistant for..."

    I've been hearing this more and more places. I don't know what it's supposed to do for me as a user/visitor/client, but it's not doing whatever they think it is.

    It doesn't make me feel better that I'm talking to a robot.
    It doesn't hide the fact that your company is too cheap to hire humans.
    It doesn't assist me in any way. If anything, the role-playing slows everything down.

    It feels, frankly, condescending. It gives people uncanny valley vibes. Please stop.

  • How fitting (Score:4, Insightful)

    by Opportunist ( 166417 ) on Tuesday February 28, 2023 @03:20AM (#63329177)

    So the artificial Metaverse will be populated by artificial inhabitants.

    It's gonna be like buying two chess computers so they can play a game while you go to the movies.

  • You just can't kill Microsoft Bob's ghost. Born in 1995, Microsoft Bob later fathered a bastard son Clippy. Both Bob and Clippy tried for the silicon throne, but in the end, were both beheaded by the Family Microsoft. But even so, their spirits keep rising, and some say you can hear them whispering late at night in the halls of Facebook, plotting their return to the corporeal world.

  • Try as you might, you can't kill the ghost of Microsoft Bob. Born in 1995, Microsoft Bob fathered a bastard son Clippy. Born into Family Microsoft, they both vied for the Silicon thrown in their time, but in the end, both were unceramoniously beheaded by the family. But it's said that late at night, in the halls of Facebook, you can hear them whispering, plotting their return to corporeal form.

  • ...quite creepy enough, so they added AI to it.

  • Looks to me like crap generators to more quickly produce more crap

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