writes "Right now there's an election happening in British Columbia. A desperate government is flooding Facebook with "Sponsored Post" spam extolling the wonderful things that they plan to do if re-elected. There's one problem though. Every one of these posts is followed by hundreds of extremely negative comments added by people who either dislike the party in question, or Facebook spam in general.
Desperate moderators are trying to control the "discussion," but seem to have no hope of doing so. What was thought to be a cool marketing tool has turned into a public relations disaster. Is this the worst use of social media in an election?"Link to Original Source