GeneralSecretary writes "Google is developing an API to allow Web Apps to easily share information with other Web Apps with a unified API. For example there would be a default aPI for sharing things which would work with services like Google+, Twitter, and Facebook using a single predefined API. This is like OLE for the Web." Link to Original Source
If it happens once, it's a bug. If it happens twice, it's a feature.
If it happens more than twice, it's a design philosophy.