Social Networks

Threads Now Has More Than 400 Million Monthly Active Users 42

Meta's Threads has surpassed 400 million monthly active users, adding 50 million in the last quarter and closing the gap with rival X in mobile daily usage. "As of a few weeks ago [there are] more than 400 million people active on Threads every month," said Instagram head Adam Mosseri. "It's been quite the ride over the last two years. This started as a zany idea to compete with Twitter, and has evolved into a meaningful platform that fosters the open exchange of perspectives. I'm grateful to all of you for making this place what it is today. There's so much work to do from our side, more to come." TechCrunch reports: X, meanwhile, has north of 600 million monthly active users, according to previous statements made by its former CEO, Linda Yaccarino. Recent data from market intelligence provider Similarweb showed that Threads is nearing X's daily app users on mobile devices. In June 2025, Threads' mobile app for iOS and Android saw 115.1 million daily active users, marking a 127.8% increase compared to the previous year. On the other hand, X reached 132 million daily active users, reflecting a 15.2% year-over-year decline.

However, Similarweb found that X's worldwide daily web visits are well ahead of Threads, as the [...] social network saw 145.8 million average daily web visits worldwide in June, while Threads had just 6.9 million.
Privacy

Meta Eavesdropped On Period-Tracker App's Users, Jury Rules (sfgate.com) 99

A San Francisco jury ruled that Meta violated the California Invasion of Privacy Act by collecting sensitive data from users of the Flo period-tracking app without consent. "The plaintiff's lawyers who sued Meta are calling this a 'landmark' victory -- the tech company contends that the jury got it all wrong," reports SFGATE. From the report: The case goes back to 2021, when eight women sued Flo and a group of other tech companies, including Google and Facebook, now known as Meta. The stakes were extremely personal. Flo asked users about their sex lives, mental health and diets, and guided them through menstruation and pregnancy. Then, the women alleged, Flo shared pieces of that data with other companies. The claims were largely based on a 2019 Wall Street Journal story and a 2021 Federal Trade Commission investigation. Google, Flo and the analytics company Flurry, which was also part of the lawsuit, reached settlements with the plaintiffs, as is common in class action lawsuits about tech privacy. But Meta stuck it out through the entire trial and lost.

The case against Meta focused on its Facebook software development kit, which Flo added to its app and which is generally used for analytics and advertising services. The women alleged that between June 2016 and February 2019, Flo sent Facebook, through that kit, various records of "Custom App Events" -- such as a user clicking a particular button in the "wanting to get pregnant" section of the app. Their complaint also pointed to Facebook's terms for its business tools, which said the company used so-called "event data" to personalize ads and content.

In a 2022 filing (PDF), the tech giant admitted that Flo used Facebook's kit during this period and that the app sent data connected to "App Events." But Meta denied receiving intimate information about users' health. Nonetheless, the jury ruled (PDF) against Meta. Along with the eavesdropping decision, the group determined that Flo's users had a reasonable expectation they weren't being overheard or recorded, as well as ruling that Meta didn't have consent to eavesdrop or record. The unanimous verdict was that the massive company violated the California Invasion of Privacy Act.
The jury's ruling could impact over 3.7 million U.S. users who registered between November 2016 and February 2019, with updates to be shared via email and a case website. The exact compensation from the trial or potential settlements remains uncertain.
Facebook

Meta Names Shengjia Zhao As Chief Scientist of AI Superintelligence Unit 15

Meta has appointed Shengjia Zhao as Chief Scientist of its new Meta Superintelligence Labs (MSL). Zhao was a former OpenAI researcher known for his work on ChatGPT, GPT-4, and the company's first AI reasoning model, o1. "I'm excited to share that Shengjia Zhao will be the Chief Scientist of Meta Superintelligence Labs," Zuckerberg said in a post on Threads Friday. "Shengjia co-founded the new lab and has been our lead scientist from day one. Now that our recruiting is going well and our team is coming together, we have decided to formalize his leadership role." TechCrunch reports: Zhao will set a research agenda for MSL under the leadership of Alexandr Wang, the former CEO of Scale AI who was recently hired to lead the new unit. Wang, who does not have a research background, was viewed as a somewhat unconventional choice to lead an AI lab. The addition of Zhao, who is a reputable research leader known for developing frontier AI models, rounds out the leadership team. To further fill out the unit, Meta has hired several high-level researchers from OpenAI, Google DeepMind, Safe Superintelligence, Apple, and Anthropic, as well as pulling researchers from Meta's existing Fundamental AI Research (FAIR) lab and generative AI unit.

Zuckerberg notes in his post that Zhao has pioneered several breakthroughs, including a "new scaling paradigm." The Meta CEO is likely referencing Zhao's work on OpenAI's reasoning model, o1, in which he is listed as a foundational contributor alongside OpenAI co-founder Ilya Sutskever. Meta currently doesn't offer a competitor to o1, so AI reasoning models are a key area of focus for MSL. The Information reported in June that Zhao would be joining Meta Superintelligence Labs, alongside three other influential OpenAI researchers -- Jiahui Yu, Shuchao Bi, and Hongyu Ren. Meta has also recruited Trapit Bansal, another OpenAI researcher who worked on AI reasoning models with Zhao, as well as three employees from OpenAI's Zurich office who worked on multimodality.
The Courts

Meta Investors, Mark Zuckerberg Reach Settlement To End $8 Billion Trial Over Facebook Privacy Litigation (nbcnews.com) 8

An anonymous reader quotes a report from NBC News: Mark Zuckerberg and current and former directors and officers of Meta Platforms agreed on Thursday to settle claims seeking $8 billion for the damage they allegedly caused the company by allowing repeated violations of Facebook users' privacy, a lawyer for the shareholders told a Delaware judge on Thursday. The parties did not disclose details of the settlement and defense lawyers did not address the judge, Kathaleen McCormick of the Delaware Court of Chancery. McCormick adjourned the trial just as it was to enter its second day and she congratulated the parties. The plaintiffs' lawyer, Sam Closic, said the agreement just came together quickly.

Billionaire venture capitalist Marc Andreessen, who is a defendant in the trial and a Meta director, was scheduled to testify on Thursday. Shareholders of Meta sued Zuckerberg, Andreessen and other former company officials including former Chief Operating Officer Sheryl Sandberg in hopes of holding them liable for billions of dollars in fines and legal costs the company paid in recent years. The Federal Trade Commission fined Facebook $5 billion in 2019 after finding that it failed to comply with a 2012 agreement with the regulator to protect users' data. The shareholders wanted the 11 defendants to use their personal wealth to reimburse the company. The defendants denied the allegations, which they called "extreme claims."
"This settlement may bring relief to the parties involved, but it's a missed opportunity for public accountability," said Jason Kint, the head of Digital Content Next, a trade group for content providers.

"Facebook has successfully remade the 'Cambridge Analytica' scandal about a few bad actors rather than an unraveling of its entire business model of surveillance capitalism and the reciprocal, unbridled sharing of personal data. That reckoning is now left unresolved."
AI

Meta's Superintelligence Lab Considers Shift To Closed AI Model (yahoo.com) 13

An anonymous reader quotes a report from Investing.com: Meta's newly formed superintelligence lab is discussing potential changes to the company's artificial intelligence strategy that could represent a major shift for the social media giant. A small group of top members of the lab, including 28-year-old Alexandr Wang, Meta's new chief A.I. officer, talked last week about abandoning the company's most powerful open source A.I. model, called Behemoth, in favor of developing a closed model, according to a report in the New York Times, citing people familiar with the matter.

Meta has traditionally open sourced its A.I. models, making the computer code public for other developers to build upon, and any shift toward a closed A.I. model would mark a significant philosophical change for Meta. Meta had completed training its Behemoth model by feeding in data to improve it, but delayed its release due to poor internal performance. After the company announced the formation of the superintelligence lab last month, teams working on the Behemoth model, which is considered a "frontier" model, stopped conducting new tests on it. The discussions within the superintelligence lab remain preliminary, and no decisions have been finalized. Any potential changes would require approval from Meta CEO Mark Zuckerberg.

The Courts

German Court Rules Meta Tracking Tech Violates EU Privacy Laws (therecord.media) 14

An anonymous reader quotes a report from The Record: A German court has ruled that Meta must pay $5,900 to a German Facebook user who sued the platform for embedding tracking technology in third-party websites -- a ruling that could open the door to large fines down the road over data privacy violations relating to pixels and similar tools. The Regional Court of Leipzig in Germany ruled Friday that Meta tracking pixels and software development kits embedded in countless websites and apps collect users' data without their consent and violate the continent's General Data Protection Regulation (GDPR).

The ruling in favor of the plaintiff sets a precedent which the court acknowledged will allow countless other users to sue without "explicitly demonstrating individual damages," according to a Leipzig Regional Court press release. "Every user is individually identifiable to Meta at all times as soon as they visit the third-party websites or use an app, even if they have not logged in via the Instagram and Facebook account," the press release said.
"This may very well be one of the most substantial rulings coming out of Europe this year," said Ronni K. Gothard Christiansen, the CEO of AesirX, a consultancy which helps businesses comply with data privacy laws. "$5,900 in damages for one visitor adds up quickly if you have tens of thousands of visitors, or even millions."
Businesses

Meta Invests $3.5 Billion in World's Largest Eye-Wear Maker in AI Glasses Push 37

Meta has acquired a $3.5 billion stake in Ray-Ban maker EssilorLuxottica, "a deal that increases the U.S. tech giant's financial commitment to the fast-growing smart glasses industry," reports Bloomberg. From the report: Meta's investment in the eyewear giant deepens the relationship between the two companies, which have partnered over the past several years to develop AI-powered smart glasses. Meta currently sells a pair of Ray-Ban glasses, first debuted in 2021, with built-in cameras and an AI assistant. Last month, it launched separate Oakley-branded glasses with EssilorLuxottica. EssilorLuxottica Chief Executive Officer Francesco Milleri said last year that Meta was interested in taking a stake the company, but that plan hadn't materialized until now.

The deal aligns with Meta CEO Mark Zuckerberg's commitment to AI, which has become a top priority and major expense for the company. Smart glasses are a key part of that plan. While Meta has historically had to deliver its apps and services via smartphones created by competitors, glasses offer Meta a chance to build its own hardware and control its own distribution, Zuckerberg has said. The arrangement gives Meta the advantage of having more detailed manufacturing knowledge and global distribution networks, fundamental to turning its smart glasses into mass-market products. For EssilorLuxottica, the deal provides a deeper presence in the tech world, which would be helpful if Meta's futuristic bets pay off. Meta is also betting on the idea that people will one day work and play while wearing headsets or glasses.
Privacy

Facebook Is Asking To Use Meta AI On Photos In Your Camera Roll You Haven't Yet Shared (techcrunch.com) 19

Facebook is prompting users to opt into a feature that uploads photos from their camera roll -- even those not shared on the platform -- to Meta's servers for AI-driven suggestions like collages and stylized edits. While Meta claims the content is private and not used for ads, opting in allows the company to analyze facial features and retain personal data under its broad AI terms, raising privacy concerns. TechCrunch reports: The feature is being suggested to Facebook users when they're creating a new Story on the social networking app. Here, a screen pops up and asks if the user will opt into "cloud processing" to allow creative suggestions. As the pop-up message explains, by clicking "Allow," you'll let Facebook generate new ideas from your camera roll, like collages, recaps, AI restylings, or photo themes. To work, Facebook says it will upload media from your camera roll to its cloud (meaning its servers) on an "ongoing basis," based on information like time, location, or themes.

The message also notes that only you can see the suggestions, and the media isn't used for ad targeting. However, by tapping "Allow," you are agreeing to Meta's AI Terms. This allows your media and facial features to be analyzed by AI, it says. The company will additionally use the date and presence of people or objects in your photos to craft its creative ideas. [...] According to Meta's AI Terms around image processing, "once shared, you agree that Meta will analyze those images, including facial features, using AI. This processing allows us to offer innovative new features, including the ability to summarize image contents, modify images, and generate new content based on the image," the text states.

The same AI terms also give Meta's AIs the right to "retain and use" any personal information you've shared in order to personalize its AI outputs. The company notes that it can review your interactions with its AIs, including conversations, and those reviews may be conducted by humans. The terms don't define what Meta considers personal information, beyond saying it includes "information you submit as Prompts, Feedback, or other Content." We have to wonder whether the photos you've shared for "cloud processing" also count here.

AI

Meta's Massive AI Data Center Is Stressing Out a Louisiana Community 49

An anonymous reader quotes a report from 404 Media: A massive data center for Meta's AI will likely lead to rate hikes for Louisiana customers, but Meta wants to keep the details under wraps. Holly Ridge is a rural community bisected by US Highway 80, gridded with farmland, with a big creek -- it is literally named Big Creek -- running through it. It is home to rice and grain mills and an elementary school and a few houses. Soon, it will also be home to Meta's massive, 4 million square foot AI data center hosting thousands of perpetually humming servers that require billions of watts of energy to power. And that energy-guzzling infrastructure will be partially paid for by Louisiana residents.

The plan is part of what Meta CEO Mark Zuckerberg said would be "a defining year for AI." On Threads, Zuckerberg boasted that his company was "building a 2GW+ datacenter that is so large it would cover a significant part of Manhattan," posting a map of Manhattan along with the data center overlaid. Zuckerberg went on to say that over the coming years, AI "will drive our core products and business, unlock historic innovation, and extend American technology leadership. Let's go build! " What Zuckerberg did not mention is that "Let's go build" refers not only to the massive data center but also three new Meta-subsidized, gas power plants and a transmission line to fuel it serviced by Entergy Louisiana, the region's energy monopoly.

Key details about Meta's investments with the data center remain vague, and Meta's contracts with Entergy are largely cloaked from public scrutiny. But what is known is the $10 billion data center has been positioned as an enormous economic boon for the area -- one that politicians bent over backward to facilitate -- and Meta said it will invest $200 million into "local roads and water infrastructure." A January report from NOLA.com said that the the state had rewritten zoning laws, promised to change a law so that it no longer had to put state property up for public bidding, and rewrote what was supposed to be a tax incentive for broadband internet meant to bridge the digital divide so that it was only an incentive for data centers, all with the goal of luring in Meta. But Entergy Louisiana's residential customers, who live in one of the poorest regions of the state, will see their utility bills increase to pay for Meta's energy infrastructure, according to Entergy's application. Entergy estimates that amount will be small and will only cover a transmission line, but advocates for energy affordability say the costs could balloon depending on whether Meta agrees to finish paying for its three gas plants 15 years from now. The short-term rate increases will be debated in a public hearing before state regulators that has not yet been scheduled.
The Alliance for Affordable Energy called it a "black hole of energy use," and said "to give perspective on how much electricity the Meta project will use: Meta's energy needs are roughly 2.3x the power needs of Orleans Parish ... it's like building the power impact of a large city overnight in the middle of nowhere."
AI

Meta Discussed Buying Perplexity Before Investing In Scale AI 2

According to Bloomberg (paywalled), Meta reportedly explored acquiring Perplexity AI but the deal fell through, with conflicting accounts on whether it was mutual or Perplexity backed out. Instead, Meta invested $14.3 billion in Scale AI, taking a 49% stake as part of its broader push to catch up with OpenAI and Google in the AI race.

"Meta's attempt to purchase Perplexity serves as the latest example of Mark Zuckerberg's aggressive push to bolster his company's AI efforts amid fierce competition from OpenAI and Google parent Alphabet," reports CNBC. "Zuckerberg has grown agitated that rivals like OpenAI appear to be ahead in both underlying AI models and consumer-facing apps, and he is going to extreme lengths to hire top AI talent."
Power

Meta Inks a New Geothermal Energy Deal To Support AI (theverge.com) 27

Meta has struck a new deal with geothermal startup XGS Energy to supply 150 megawatts of carbon-free electricity for its New Mexico data center. "Advances in AI require continued energy to support infrastructure development," Urvi Parekh, global head of energy at Meta, said in a press release. "With next-generation geothermal technologies like XGS ready for scale, geothermal can be a major player in supporting the advancement of technologies like AI as well as domestic data center development." The Verge reports: Geothermal plants generate electricity using Earth's heat; typically drawing up hot fluids or steam from natural reservoirs to turn turbines. That tactic is limited by natural geography, however, and the US gets around half a percent of its electricity from geothermal sources. Startups including XGS are trying to change that by making geothermal energy more accessible. Last year, Meta made a separate 150MW deal with Sage Geosystems to develop new geothermal power plants. Sage is developing technologies to harness energy from hot, dry rock formations by drilling and pumping water underground, essentially creating artificial reservoirs. Google has its own partnership with another startup called Fervo developing similar technology.

XGS Energy is also seeking to exploit geothermal energy from dry rock resources. It tries to set itself apart by reusing water in a closed-loop process designed to prevent water from escaping into cracks in the rock. The water it uses to take advantage of underground heat circulates inside a steel casing. Conserving water is especially crucial in a drought-prone state like New Mexico, where Meta is expanding its Los Lunas data center. Meta declined to say how much it's spending on this deal with XGS Energy. The initiative will roll out in two phases with a goal of being operational by 2030.

Privacy

Meta and Yandex Are De-Anonymizing Android Users' Web Browsing Identifiers (github.io) 77

"It appears as though Meta (aka: Facebook's parent company) and Yandex have found a way to sidestep the Android Sandbox," writes Slashdot reader TheWho79. Researchers disclose the novel tracking method in a report: We found that native Android apps -- including Facebook, Instagram, and several Yandex apps including Maps and Browser -- silently listen on fixed local ports for tracking purposes.

These native Android apps receive browsers' metadata, cookies and commands from the Meta Pixel and Yandex Metrica scripts embedded on thousands of web sites. These JavaScripts load on users' mobile browsers and silently connect with native apps running on the same device through localhost sockets. As native apps access programmatically device identifiers like the Android Advertising ID (AAID) or handle user identities as in the case of Meta apps, this method effectively allows these organizations to link mobile browsing sessions and web cookies to user identities, hence de-anonymizing users' visiting sites embedding their scripts.

This web-to-app ID sharing method bypasses typical privacy protections such as clearing cookies, Incognito Mode and Android's permission controls. Worse, it opens the door for potentially malicious apps eavesdropping on users' web activity.

While there are subtle differences in the way Meta and Yandex bridge web and mobile contexts and identifiers, both of them essentially misuse the unvetted access to localhost sockets. The Android OS allows any installed app with the INTERNET permission to open a listening socket on the loopback interface (127.0.0.1). Browsers running on the same device also access this interface without user consent or platform mediation. This allows JavaScript embedded on web pages to communicate with native Android apps and share identifiers and browsing habits, bridging ephemeral web identifiers to long-lived mobile app IDs using standard Web APIs.
This technique circumvents privacy protections like Incognito Mode, cookie deletion, and Android's permission model, with Meta Pixel and Yandex Metrica scripts silently communicating with apps across over 6 million websites combined.

Following public disclosure, Meta ceased using this method on June 3, 2025. Browser vendors like Chrome, Brave, Firefox, and DuckDuckGo have implemented or are developing mitigations, but a full resolution may require OS-level changes and stricter enforcement of platform policies to prevent further abuse.
Facebook

Meta Argues Enshittification Isn't Real (arstechnica.com) 67

An anonymous reader quotes a report from Ars Technica: Meta thinks there's no reason to carry on with its defense after the Federal Trade Commission closed its monopoly case, and the company has moved to end the trial early by claiming that the FTC utterly failed to prove its case. "The FTC has no proof that Meta has monopoly power," Meta's motion for judgment (PDF) filed Thursday said, "and therefore the court should rule in favor of Meta." According to Meta, the FTC failed to show evidence that "the overall quality of Meta's apps has declined" or that the company shows too many ads to users. Meta says that's "fatal" to the FTC's case that the company wielded monopoly power to pursue more ad revenue while degrading user experience over time (an Internet trend known as "enshittification"). And on top of allegedly showing no evidence of "ad load, privacy, integrity, and features" degradation on Meta apps, Meta argued there's no precedent for an antitrust claim rooted in this alleged harm.

"Meta knows of no case finding monopoly power based solely on a claimed degradation in product quality, and the FTC has cited none," Meta argued. Meta has maintained throughout the trial that its users actually like seeing ads. In the company's recent motion, Meta argued that the FTC provided no insights into what "the right number of ads" should be, "let alone" provide proof that "Meta showed more ads" than it would in a competitive market where users could easily switch services if ad load became overwhelming. Further, Meta argued that the FTC did not show evidence that users sharing friends-and-family content were shown more ads. Meta noted that it "does not profit by showing more ads to users who do not click on them," so it only shows more ads to users who click ads.

Meta also insisted that there's "nothing but speculation" showing that Instagram or WhatsApp would have been better off or grown into rivals had Meta not acquired them. The company claimed that without Meta's resources, Instagram may have died off. Meta noted that Instagram co-founder Kevin Systrom testified that his app was "pretty broken and duct-taped" together, making it "vulnerable to spam" before Meta bought it. Rather than enshittification, what Meta did to Instagram could be considered "a consumer-welfare bonanza," Meta argued, while dismissing "smoking gun" emails from Mark Zuckerberg discussing buying Instagram to bury it as "legally irrelevant." Dismissing these as "a few dated emails," Meta argued that "efforts to litigate Mr. Zuckerberg's state of mind before the acquisition in 2012 are pointless."

"What matters is what Meta did," Meta argued, which was pump Instagram with resources that allowed it "to 'thrive' -- adding many new features, attracting hundreds of millions and then billions of users, and monetizing with great success." In the case of WhatsApp, Meta argued that nobody thinks WhatsApp had any intention to pivot to social media when the founders testified that their goal was to never add social features, preferring to offer a simple, clean messaging app. And Meta disputed any claim that it feared Google might buy WhatsApp as the basis for creating a Facebook rival, arguing that "the sole Meta witness to (supposedly) learn of Google's acquisition efforts testified that he did not have that worry."
In sum: A ruling in Meta's favor could prevent a breakup of its apps, while a denial would push the trial toward a possible order to divest Instagram and WhatsApp.
Facebook

Do You Trust Mark Zuckerberg To Solve Your Loneliness With an 'AI Friend'? 106

An anonymous reader shares an opinion piece from The Guardian, written by columnist Emma Brockes: Mark Zuckerberg has gone on a promotional tour to talk up the potential of AI in human relationships. I know; listening to Zuck on friendship is a bit like taking business advice from Bernie Madoff or lessons in sportsmanship from Tonya Harding. But at recent tech conferences and on podcasts, Zuck has been saying he has seen the future and it's one in which the world's "loneliness epidemic" is alleviated by people finding friendship with "a system that knows them well and that kind of understands them in the way that their feed algorithms do." In essence, we'll be friends with AI, instead of people. The missing air quotes around "knows" and "understands" is a distinction we can assume Zuck neither knows nor understands.

This push by the 41-year-old tech leader would be less startling if it weren't for the fact that semi-regularly online now you can find people writing about their relationships with their AI therapist or chatbot and insisting that if it's real to them, then it's real, period. The chatbot is, they will argue, "actively" listening to them. On a podcast with Dwarkesh Patel last month Zuck envisaged a near-future in which "you'll be scrolling through your feed, and there will be content that maybe looks like a Reel to start, but you can talk to it, or interact with it and it talks back." The average American, he said, has fewer than three friends but needs more. Hey presto, a ready solution.

The problem, obviously, isn't that chatting to a bot gives the illusion of intimacy, but that, in Zuckerberg's universe, it is indistinguishable from real intimacy, an equivalent and equally meaningful version of human-to-human contact. If that makes no sense, suggests Zuck, then either the meaning of words has to change or we have to come up with new words: "Over time," says Zuckerberg, as more and more people turn to AI friends, "we'll find the vocabulary as a society to be able to articulate why that is valuable." ... The sheer wrongness of this argument is so stark that it puts anyone who gives it more than a moment's thought in the weird position of having to define units of reality as basic as "person." To extend Zuckerberg's logic: a book can make you feel less alone and that feeling can be real. Which doesn't mean that your relationship with the author is genuine, intimate or reciprocated in anything like the way a relationship with your friends is.
AI

Meta Delays 'Behemoth' AI Model Release (axios.com) 8

According to the Wall Street Journal (paywalled), Meta is delaying the release of its largest Llama 4 AI model, known as "Behemoth," over concerns that it may not be enough of an advance on previous models. "It's another indicator that the AI industry's scaling strategy -- 'just make everything bigger' -- could be hitting a wall," notes Axios. From the report: The Journal says that Behemoth is now expected to be released in the fall or even later. It was originally scheduled to coincide with Meta's Llamacon event last month, then later postponed till June. It's also possible the company could speed up a more limited Behemoth release.

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